For America in Bloom, a large part of our success is the buzz that occurs when cities have positive experiences and when the lives of citizens are affected. Word-of-mouth conversations are an important aspect in sharing the program’s benefits. We often hear that a participant (city, town, business district, college or university campus, military installation, neighborhood) considers the program after a neighbor has entered.
When successful participants reach out and/or when neighboring residents see the changes that occur in a nearby city and seek out the impetus of that change, the reach becomes all the more powerful.
Such is the nature of America in Bloom’s achievement. We need each and every participant to share their stories with neighboring communities, so that good word-of-mouth communication can attract even more fans to the program.