Who you are

Economic Development or Tourism

As an economic development professional, you understand the profound impact that a vibrant community has on attracting visitors and fostering economic growth. The America in Bloom program is not just about flowers and landscaping; it’s a strategic initiative that can elevate your community’s profile and stimulate economic development. Here’s why this program is crucial for your goals:

Attracting Visitors

A beautifully landscaped city is a powerful magnet for tourists. America in Bloom helps communities enhance their visual appeal through beautification, parks, community vitality, and public art. By creating inviting spaces, you increase the likelihood of attracting visitors who will explore local attractions, dine at restaurants, and shop at local businesses.

Enhancing Property Values

Investing in beautification has a direct correlation with rising property values. Well-maintained public spaces and gardens not only enhance the attractiveness of neighborhoods but also make them more desirable places to live and work. This translates into increased tax revenues and a stronger local economy.

Boosting Local Businesses

America in Bloom fosters a sense of pride in the community, leading to increased foot traffic in downtowns and business districts. Aesthetic improvements create an inviting atmosphere that encourages residents and visitors to explore shops, restaurants, and local services, boosting sales and supporting entrepreneurs.

Promoting Sustainable Practices

The program emphasizes sustainable landscaping and eco-friendly practices, appealing to environmentally conscious visitors and residents. By showcasing your community’s commitment to sustainability, you position your community as a forward-thinking destination, attracting a demographic that values eco-tourism.

Creating Unique Marketing Opportunities

Participation in America in Bloom opens doors to unique marketing and promotional opportunities. Use the program to tell your community’s story, highlight its beauty, and engage in collaborative marketing campaigns. This not only enhances your city’s image but also strengthens its position in competitive tourism markets.

Building Community Pride and Involvement

America in Bloom encourages residents to get involved in beautification efforts, fostering a sense of ownership and pride in their community. This grassroots involvement creates passionate advocates for your community, amplifying word-of-mouth promotion and attracting even more visitors.